Randall Schmidt

Randall Schmidt is a startup-savvy thought leader focused on Marketing & Business Strategy

Proven consumer insights/business analytics executive specializing in customer segmentation, operational business analysis, and marketing effectiveness. Strong communicator focused on providing actionable, consumable customer and business insights and developing C-level strategy for building value propositions to maximize their potential. Focused on organization transformation through design and implementation of customer-centric marketing, Additional background in technical career path provides unique skillset that bridges the gap from intensive analytics to actionable business decisions.

Vice President, Loyalty and CRM at Direct Brands (Columbia House & Doubleday)

January 2011 - August 2011

Director - CRM at Lord & Taylor

February 2009 - January 2011

Manager - CRM at Lord & Taylor

July 2008 - February 2009

Previously Solution Architect - CRM

Sr. Director, Analytics at Totsy

October 2011

Southern Illinois University, Edwardsville

1998 – 2000

BS